The brand identity for Urban Atelier Group is inspired by the industrial yet highly contemporary and collaborative essence of construction and building. The overall brand direction is inspired by the great design movements, like the Bauhaus and Brutalism, which distilled processes and materials down to essential elements. Raw materials, bold gestures, and a transparent process have inspired the graphics, layouts and photography.
branding strategy, visual identity program, environmental graphics, web, photography. Agency of record: the seventh art
“Whenever I draw a circle, I immediately want to step out of it.”
R. Buckminster Fuller
"Atelier represents a collaborative and partnering environment in which we work closely with our clients, consultants and subcontractors. It also represents an internal culture where we recognize that our people are our best assets.”
ANDREW D’AMICO, Founding President, CEO